General:
- Abbott, Martin L. – The Art of Scalability: Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise – Addison-Wesley 2015
- Aulet, Bill – Disciplined Entrepreneurship: 24 Steps To A Successful Startup – John Wiley & Sons, Inc.,2013
- Barringer, Bruce – Entrepreneurship: Successfully Launching New Ventures – Pearson 2014
- Berman, Bruce – Making Innovation Pay: People Who Turn IP into Shareholder Value – John Wiley & Sons, Inc. 2006
- Brownlee, Adam – Building a Small Business That Warren Buffett Would Love – John Wiley & Sons, Inc., 2012
- Bussgang, Jeffrey – Mastering the VC game : a venture capital insider reveals how to get from start-up to IPO on your own terms – Penguin Group (USA) Inc., 2010
- Cohn, Alisa – From Start-Up to Grown-Up: Grow Your Leadership to Grow Your Business – Kogan Page 2022
- Cohen, Brian S. – What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea – McGraw Hill, 2013
- Cremades, Alejandro – Selling Yous Startup: Crafting the perfect exit, selling your business – Wiley 2021
- Cremades, Alejandro – The Art of Startup Fundraising: Pitching Investors, Negotiang The Deal, And Everything Else Entrepreneurs Need to Know – John Wiley & Sons, Inc., Hoboken, New Jersey 2016
- Cumming Douglas – The Economics of Crowdfunding: Startups, Portals and Investor Behavior – Palgrave Macmillan 2018
- Draper III, William H. – The Startup Game: Inside the Partnership Between Venture Capitalists and Entrepreneurs – Palgrave Mcmillan 2011
- Eriksson, Maria, ecc..- Spotify Teardown: Inside the Black Box of Streaming Music – The MIT Press 2019
- Feix Thorsten – Valuing Digital Business Designs and Platforms: An Integrated Strategic and Financial Valuation Framework – Springer Nature Switzerland 2021
- Gruber, Frank – Startup Mixology: Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success – Wiley 2014
- Guillebeau, Chris – The $ 100 Startup: Reinvent the way you make a living, do what you love and create a new future – Crown Business Inc. New York, 2012
- Jonikas, Donatas – Startup Evolution Curve: from Idea to Profitable and Scalable Business – 2017
- Halt Jr. Gerald B. , Donch Jr. John – Intellectual Property and Financing Strategies for Technology Startups – Springer International Publishing AG 2017
- Hess, Edward D., ecc..- So, You Want to Start a Business? 8 Steps to Take Before Making the Leap – Pearson Education 2009
- Lassala Carlos, Ribeiro-Navarrete Samuel – Financing Startups: Understanding Strategic Risks, Funding Sources, and the Impact of Emerging Technologies – Springer Nature Switzerland 2022
- McNeill Stancill, James – Entrepreneurial Finance for new and emerging businesses – South-Western College Ed. 2003
- Miller Jr., Edwin L.- Lifecycle Of a Technology Company: Step-By-Step legal background and pratical guide form start-up to sale – John Wiley & Sons, Inc. 2008
- Moro Visconti, Roberto – Startup Valuation: From Strategic Business Planning to Digital Networking – Palgrave Mcmilian 2021
- Napier, H. Albert, ecc.. – Creating a Winning E-Business, Second Edition – Thomson Course Technology 2006
- Nguyen-Duc Anh, Munch Jurgen – Fundamentals of Software Startups: Essential Engineering and Business Aspects – Springer Nature Switzerland 2020
- Parker, Dave – Trajectory Startup: Ideation to ProductMarket Fit – Matt Holt 2021
- Perez Breva, Luis – Innovating: A Doer’s Manifesto for starting from a hunch, prototyping problems, scaling up, and learning to be productively wrong – The MIT Press 2016
- Perry Piscione, Deborah – Secrets Of Silicon Valley: What everyone else can learn from the innovation capital of the world – Palgrave Macmillan 2013
- Reese, Harvey – How To License Your Milion Dollar Idea- John Wiley & Sons, Inc.,2011
- Reum Courtney – Shortcut Your Startup: Speed Up Success With Unconventional Advice From The Trenches – Gallery Books Jester Publishing, 2022
- Ries, Eric – The Lean Startup: How today’s entrepreneurs use continuous innnovation to create radically succesful businesses – Crown Business Inc. New York, 2011
- Schroeder, Bernhard – Fail Fast or Win Big: The Start-Up Plan for Starting Now – American Management Association 2015
- Shepherd Dean A, Patzelt Holger – Entrepreneurial Strategy: Starting, Managing, and Scaling New Ventures – Palgrave Macmillan 2021
- Soskin, David – Net Profit: How to Succeed in Digital Business – John Wiley & Sons Ltd 2010
- Stone, Brad – The Upstarts: How Uber, Airbnb and the killer companies of the new silicon valley are changing the world – Hachette Book Group 2017
- Thiel, Peter – Zero to one: notes on startups, or how to build the future – Crown Business Inc. New York, 2014
- Timmons, Jeffrey – New Venture Creation: Entrepreneurship for the 21st Century – McGraw Hill, 2003
- Tobin, Lucy – Entrepreneur: How to Start an Online Business – Capstone Publishing Ltd. (A Wiley Company), 2012
- Wasserman, Noam – The founder’s dilemmas : anticipating and avoiding the pitfalls that can sink a startup – Princeton University Press 2012
- Weinberg, Gabriel and Mares Justin – Traction: A Startup Guide to Getting Customers – S curves Publishing 2014
- Williams, Sara – The Financial Times Guide to Business Start Up 2016 – Pearson 201, World Scientific Series in Finance Vol. 17- Investment in Startups and Small Business Financing 2021
Venture Capital and startup financing:
- Carver Lorenzo – Venture Capital Valuation: Case Studies and Methodology – John Wiley & Sons, Inc., 2012
- Caselli Stefano – Private Equity and Venture Capital in Europe: Markets, Techniques, and Deals – Elsevier, Oxford 2010
- Cumming Douglas J. – Venture Capital: Investment Strategies, Structures, and Policies – John Wiley & Sons, Inc 2010
- Demaria Cyril – Introduction to Private Equity: Venture, Growth, LBO & Turn-Around Capital – John Wiley and Sons, Ltd. 2013
- Feld Brad – Venture Deals – John Wiley & Sons, Inc. 2016
- Green Charles H. – Banker’s Guide to New Small Business Finance: Venture Deals, Crowdfunding, Private Equity, and Technology – John Wiley & Sons, Inc. 2014
- Guilhon Bernard – Venture Capital and the Financing of Innovation – John Wiley & Sons, Inc. 2020
- Ramsinghani, Mahendra – The Business Of Venture Capital: Insights from Leading Practitioners on the Art of Raising a Fund, Deal Structuring, Value Creation, and Exit Strategies – John Wiley & Sons, Inc., 2014
- Romans Andrew – Venture Capital: Inside Secrets from the Leaders of the Startup Game – McGraw-Hill 2013
- Southwick Karen – The kingmakers:venture capital and the money behind the Net – John Wiley & Sons, Inc 2010
- Thompson Richard – Real Venture Capital: Building International Businesses – Palgrave Macmillan 2008
Financial Analysis and Business Valuation:
- Beaton Neil J. – Valuing Early Stage and Venture Backed Companies – John Wiley & Sons, Inc. 2010
- Boer Peter – Technology Valuation Solutions – John Wiley & Sons, Inc., 2004
- Damodaran Aswath – The Dark Side of Valuation: Valuing Young, Distressed, and Complex Businesses – Pearson Education, Inc.2018
- Harris Michael D.S. – The Business Value of Software – Taylor & Francis Group, LLC 2018
- López Lubíán Francisco J. – Value in a Digital World: How to assess business models and measure value in a digital world – Palgrave Macmillan 2017
- Copeland, Koller, Murrin – Valuation: Measuring and Managing the Value of Companies – McKinsey & Company, Inc.
- Mard, Michael, James R. Hitchner, and Steven D. Hyden – Valuation for Financial Reporting: Fair Value, Business Combinations, Intangible Assets, Goodwill and Impairment Analysis, 3rd ed. New York – John Wiley & Sons, 2010
- Parr, Russell L. – Royalty Rates for Licensing Intellectual Property – New York: John Wiley & Sons, 2007
- Razgaitis, Richard – Valuation and Deal-Making of Technology-Based Intellectual Property: Principles, Methods and Tools, 2d ed. New York – John Wiley & Sons, 2009
- Rothman Tiran – Valuations of Early-Stage Companies and Disruptive Technologies How to Value Life Science, Cybersecurity and ICT Start-ups, and their Technologies – Palgrave Macmillan 2020
E-commerce:
- Charlesworth, A. – Key Concepts in e-Commerce – Palgrave Macmillan, 2007.
- eMarketer, Inc. (Jasmine Enberg). “Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites.” (July 2017).
- Hsu Chen – Innovative Planning For Electronic Commerce And Enterprises: A Reference Model – Kluwer Academic Publishers, 2002
- Laudon, Kenneth C., and Jane P. Laudon. Management Information Systems: Managing the Digital Firm. 16th edition. Hoboken, NJ, Pearson Education, Inc. (2020)
- Jelassi, Enders – Strategies for e-business: Creating Value through Electronic and Mobile Commerce – Pearson Education Limited 2004
- Porter, Michael E. “Strategy and the Internet.” Harvard Business Review (March 2001)
- Shapiro, Carl, and Hal R. Varian. Information Rules. A Strategic Guide to the Network Economy. Cambridge, MA: Harvard Business School Press (1999)
- Turban E. & King – Introduction to e-commerce – Upper Sadlle River, NJ, Prentice Hall (2005)
Business Models:
- Afuah Allan – Business Model Innovation: Concepts, Analysis, and Cases – Routledge 2014
- Christensen and M. Raynor, The Innovator’s Solution, Harvard Business School Press, 2003
- Earle Nick, Keen Peter – From .com to .profit: Inventing Business Models That Deliver Value And Profit – Jossey-Bass Inc. 2000
- Eriksson,Fleischer,Johansson – Spotify Teardown: Inside the Black Box of Streaming Music – Massachusetts Institute of Technology, 2019
- Fischer Matthias – Fintech Business Models – Walter de Gruyter GmbH, Berlin 2021
- Hague Paul – The Business Models Handbook: Templates, theory and case studies – Kogan Page Limited, 2019
- Johnson Marguerite L. – Disruptive Innovation and Digital Transformation – Business Expert Press, LLC, 2021
- Laney, Doug. Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage (Bibliomotion Inc, 2018)
- Lutolf-Carroll Constance – From Innovation to Cash Flows: Value Creation by Structuring High Technology Alliances – John Wiley & Sons, Inc 2009
- Osterwalder Alexander and Yves Pigneur – Business Model Generation – John Wiley & Sons, Inc.,2010
- Prahalad C.K.,Krishnan M.S. – The New Age Of Innovation: Driving Cocreated Value Through Global Networks – McGraw-Hill, 2008
- Raju, Jagmohan and John Zhang, Z. Smart Pricing: How Google, Priceline and Leading Businesses Use Price Innovation for Profitability (Prentice Hall, 2013) Available at: https://executiveeducation.wharton.upenn.edu/wp- content/uploads/2019/12/Raju- Smart- Pricing.pdfXx
- Schilling Melissa A. – Strategic Management of Technological Innovation – McGraw-Hill Education 2008
- Skilton Mark – Building Digital Ecosystem Architectures – Palgrave Macmillan 2016
- Voigt, Buliga, Michl – Business Model Pioneers: How Innovators Successfully Implement New Business Models – Springer International Publishing 2017
- Weill, Woerner – What’s Your Digital Business Model?- Harvard Business Review Press, 2018
Digital Marketing:
- Davenport, Thomas H., and Jeanne G. Harris – Competing on Analytics: The New Science of Winning. Boston, MA – Harvard Business School, 2007
- Dietrich Gini and Livingston Geoff – Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era – Que Publishing, 2012
- Diorio, Stephen, Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy (McGraw Hill, 2001)
- Dodson Ian – The Art Of Digital Marketing – John Wiley & Sons, Inc., 2016
- Gay, R., Charlesworth, A. and Esen, R. – Online Marketing: A Customer-Led Approach. Oxford University Press 2007
- Goldman, A. – Everything I Know About Marketing I Learned From Google. McGraw-Hill, 2011
- John, L. K., Mochon, D., Emrich, O. and Schwartz, J. – What’s the value of a like? – Harvard Business Review, March–April 2017. Available at: https://hbr.org/2017/03/whats-thevalue-of-a-like.
- Kleber, Sophie, “3 Ways AI Is Getting More Emotional,” Harvard Business Review, 2018
- McDonald, M., Mouncey, P. and Maklan, S. – Marketing Value Metrics. Kogan Page 2014.
- McQuivey, J. L., Johnston, K., Leaver, S., Swire, J. and Birrell, R. – The End of Advertising as We Know It: CMOs Should Shift Billions From Ad Interruptions to Branded Relationships. Forrester, 2017.
- Scott, D. M. – The New Rules of Marketing & PR. Wiley, 2007
- Searls. D. – Ad blockers and the next chapter of the internet. Harvard Business Review, 6 November 2015.
- Stewart, David, Accountable Marketing: Linking Marketing Actions to Financial Performance (MASB, 2016)
- Wharton Executive Education, “Customer Analytics for Growth Using Machine Learning, AI and Big Data,” Wharton School of Business, 2021.
- Wind Yoram (Jerry), Catharine Findiesen Hays- Beyond Advertising: Creating Value Through All Customer Touchpoints – John Wiley & Sons, Inc., 2016
